Trades Lead Generation Services
Expert lead generation consulting for electricians, plumbers, roofers, carpenters, and all skilled trades across Canada. Build a multi-channel lead generation engine that produces qualified leads, converts calls to booked jobs, and delivers measurable ROI across every channel.
Challenges Facing the Trades & Contractors Industry
The trades & contractors industry in Canada faces unique challenges that require specialized expertise to overcome.
- 1Generating qualified leads — not just tire-kickers — that convert into paying jobs
- 2Bringing cost per lead down while maintaining or improving lead quality
- 3Converting phone calls and form submissions into booked estimates and closed sales
- 4Managing seasonal demand swings that create lead droughts in slow months
- 5Competing with HomeStars, Houzz, and other aggregators that insert themselves between you and customers
- 6Tracking which lead sources produce actual revenue — not just vanity metrics like impressions
Ali Sedighi Can Help
With experience working with trades & contractors businesses across Canada, Ali provides tailored solutions to overcome these challenges and drive growth.
Services for Trades & Contractors Businesses
Tailored consulting services designed specifically for the trades & contractors industry
Multi-Channel Lead Generation
Build a lead generation engine across Google Local Service Ads, Google Ads, Facebook, Instagram, and organic search that produces a consistent pipeline of qualified leads.
Landing Page Optimization
High-converting landing pages for every trade service — emergency plumbing, electrical panel upgrades, roof replacements — designed to turn visitors into booked estimates.
Call Tracking & Analytics
Implement call tracking to measure which marketing channels, keywords, and campaigns produce actual phone calls and booked jobs — not just form fills.
Lead Qualification Systems
Build intake processes, qualification scripts, and CRM workflows so your team only chases leads that are ready to hire, saving time and improving close rates.
Retargeting & Follow-Up
Recapture lost website visitors and unconverted leads with retargeting ads, email sequences, and SMS follow-up that brings them back when they're ready to book.
Emergency Service Lead Gen
Specialized campaigns for emergency electrical, plumbing, and roofing leads — the highest-value and highest-converting lead type in the trades industry.
Why Trades & Contractors Businesses Choose Ali Sedighi
Success Story
Ali Sedighi helped a Toronto roofing company reduce their cost per qualified lead by 45% while increasing lead volume by 180% through a multi-channel lead generation system combining Local Service Ads, optimized landing pages, and retargeting campaigns. Within 90 days, the company went from 3-5 leads per week to 15-20 qualified leads per week.
Frequently Asked Questions
What's a qualified lead vs. just a lead for trades?
A qualified lead is a homeowner or property manager who needs your specific trade service, is in your service area, has a realistic budget, and has intent to hire within a defined timeframe. Generic leads might be people browsing or outside your area. Ali builds lead generation systems that prioritize quality over quantity.
How much should a trade business pay per lead?
Cost per lead varies by trade and market. Emergency plumber leads in Vancouver might cost $40-80, while landscaping design leads could be $15-30. The key metric isn't cost per lead — it's cost per booked job. Ali focuses on optimizing your entire funnel to drive booked revenue, not just cheap leads.
Which lead channels work best for trades?
Google Local Service Ads produce the highest-intent leads for emergency and planned services. Google Ads capture active searchers. Facebook and Instagram excel for visual trades like landscaping, painting, and deck building. A multi-channel approach tailored to your specific trade works best.
How do I handle leads when I'm already booked solid?
Lead generation doesn't stop — you redirect. Ali helps you build systems to nurture current leads for future work, build a waitlist, upsell existing customers, and eventually expand your team when the pipeline justifies it. A full pipeline gives you the confidence to hire and scale.
Other Industries We Serve
Ready to Grow Your Trades & Contractors Business?
Contact Ali Sedighi today for a free consultation and discover how we can help your trades & contractors business thrive.