Our Pricing Philosophy: Transparent, Fair, Value-Based

Most consulting firms guard their pricing like a state secret. You sit through a sales call, receive a vague proposal, and only discover the true cost after you have already invested time and emotional energy. I believe the opposite approach builds stronger, longer relationships.

This page lays out exactly how I price my work, what you can expect to pay, and what you will never be charged for. No fine print. No bait-and-switch.

Value-Based Pricing, Not Hourly Billing

I do not sell my time. I sell outcomes. An hourly rate rewards me for being slow; a value-based model rewards me for being effective. Every engagement is priced according to the tangible impact it delivers: revenue growth, cost savings, operational efficiency, or strategic clarity.

This means a one-hour strategic recommendation that saves your business $100,000 is worth more than a month of busywork. My pricing reflects that reality. You pay for the result, not the clock.

• Project-based pricing: Fixed fee for defined deliverables with clear success criteria.
• Retainer pricing: Monthly flat fee for ongoing advisory, with scope clearly defined upfront.
• Performance-linked components: Where appropriate, a portion of fees ties to measurable outcomes.

No Hidden Fees. Ever.

The price we agree on is the price you pay. I do not charge for emails, phone calls, or ad hoc questions. I do not bill for travel time within Metro Vancouver. I do not add administrative fees, processing fees, or “research surcharges.” My proposals include a single all-in figure with a line-item breakdown so you see exactly what each component costs.

If scope changes mid-engagement, I discuss it with you before spending a dollar. Nothing happens without your explicit approval.

City-Adjusted Pricing

I work with clients across Canada and internationally. A consulting engagement in downtown Toronto has different economics than one in a mid-sized Prairie city. I adjust my pricing to reflect local market realities, not because the quality of work changes, but because I believe fair pricing respects your context.

For clients outside major urban centres, I offer reduced rates that reflect lower overhead while maintaining the same calibre of strategic thinking. Every proposal is custom-built for your geography, industry, and stage.

Free Initial Consultation

Every relationship starts with a no-obligation, zero-pressure conversation. We explore your situation, identify challenges, and determine whether I am the right person to help. If we both see alignment, I deliver a detailed proposal with clear pricing. If not, I will point you toward resources that may help.

There is no “discovery fee,” no “consultation charge,” and no sales pitch. Just an honest conversation about your business.

What You Are Really Paying For

When you engage me, you are paying for: 17+ years of executive and consulting experience across multiple industries; an MBA and formal strategic training applied to your specific context; deep expertise in GTM strategy, fractional CXO leadership, digital transformation, and business planning; a network of vetted specialists I can bring in when your needs extend beyond my scope; and a commitment to your outcomes that does not end when the invoice is paid.

I treat every client’s business as if it were my own. That means I will tell you hard truths, challenge your assumptions, and push for the right decision even when it is not the comfortable one.

Typical Engagement Ranges

While every engagement is custom-priced, here are general ranges to set expectations:

• Strategic advisory (hourly or single session): $250–$500/session
• Project-based engagements (business plan, GTM strategy, feasibility study): $2,500–$15,000
• Fractional CXO retainer: $3,000–$10,000/month depending on scope and commitment
• Full-scope consulting (strategy + execution support): $15,000–$50,000+ for multi-phase engagements

For a precise quote tailored to your needs, explore my services or book a free consultation directly.